What is this absolute genius? I've always loved Noma Bar, since I saw pictures from Chineasy. I think the ideas are so clever but so simple, and the focus isn't on the making and intricacy of whats being made, but just on the simplicity of the design and what its saying. Its especially appealing to me in this brief where were being challenged to use only two colours, which is such an unnatural thing for me to do, but that Noma Bar does really well, selecting the colours to almost act as more words or details to describe whats happening in the image and how it should make you think and feel. The interplay between shapes is also something I really admire, and something that is so challenging to do, I feel to do this I need to really simplify my ideas down to the minimum level of detail, and then simplify them more. I'm beginning to see that so much of illustration is guessing, in the way that I think the best images, the ones that appeal to me most anyway are those that don't give you all the answers, instead you have to come up with them yourself and this often leads to you enterpretting it a completely different way to someone else, but in doing that you put your own spin onto it.
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