Industry Research- Packaging And Retail

For our group presentation we decided to all research small parts and to compile the findings into a shared presentation, heres what I found out individually:

Case Studies:

• Lucie Sheridan: makes illustrations that are applied to mugs and cards, smaller priced items. Her designs are sold on her own site and through Ohh Deer (sell illustrated products by illustrators)
• Julia Rothman: specialises in fabric design and print, soft furnishings and fabrics. Also some homewares like plates and cups. More high end, sells her work in shops like John Lewis and Fenwicks
• Jessica Hogarth: fabric designer and illustrator, makes fabrics that are then used for scarves, aprons, clothing and soft furnishings. Higher end
• Gemma Correll: lower priced items like cards and postcards, some prints and stickers, sells her work on her own website and on Ohdeer who sell a range of illustrated products by illustrators
• Elizabeth Olwen: designs pattern designs which are the sold to other companies to make things like wrapping papers, phone cases and stationary
• Serge Seidlitz: designs larger scale work which is them used as fabric patterns, prints and murals. He also has collaborated with Lush to create some of their Christmas knot wraps and packaging 

Can be applied to:

• Infinite things!!!!!
• mugs
• stationary
• wrapping paper
• fabrics for cushions, clothing, wall hangings
• murals
• cards
• postcards
• record sleeves
• packaging for food, makeup, technology 

Trends:

• repeat patterns- lush knot wraps, Paperchase stationary
• "millennial" pink
• rose gold
• minimalism 

Online resources:

• Etsy
• Redbubble
• Oliver Bonas
• Society6

Group Presentation:

Feedback from this:

• we've identified a lot of different applications of illustration to product
• our job now is to narrow our field and decide what subject/style of illustration we want to do, then make it
• once that's done, that's when we fully decide what products we want to put our pre-existing illustrations on
• I've realised its important to me to have a wide range of price points available in my range of merch so that everyone who wants to buy something can afford something
• in that case I need to be identifying what smaller and larger priced items I might like to make