Friday, 16 March 2018

MFM Merch Research



Good points:

  • distinct branding
  • distinct range of colours- makes it recognisable
  • lots of black, red and grey
  • good range of products
  • ranging from cheap ($5 drink coozie) to expensive ($59 sweater)

Bad points/ gaps in the market:

  • not much design driven work available- mostly typography based merch, simple slogans on plain backgrounds
  • humorous work on humourless products (funny slogan on boring black tote bag with no design)
  • too much of the same colour
  • everything looks a bit flat
  • all looks a bit mass produced

What next?:

  • I've been struggling to narrow down what I intend to make at the moment as I'm too excited about this project and what it could turn into
  • I'll narrow it down to 4 or 5 designs and begin roughing those up in my sketchbook
  • images will be mostly design driven and decorative but will aim to feature a slogan or saying from the show to as the words and their comedy is the main part of the podcast and I want to represent that
  • then I'll make them digital
  • maybe make smaller images along side those main 4 so that I can apply them to smaller products like keyrings?

No comments:

Post a Comment